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Facebook for Social Impact:a 28-country study

A market study of social-impact organisations across Africa: interviews, a trilingual survey of 2,000 respondents, and strategic recommendations.

  • 28 countries in West, East and Southern Africa
  • 2020 – 2022
  • Meta

Overview

The project at a glance

  • 28

    African countries covered

  • 2,000

    survey respondents

  • 3

    survey languages

What we did

A market study of social-impact organisations in Africa for Facebook: semi-structured interviews, an online survey in 3 languages of 2,000 respondents, a landscape map, a comparative analysis and the identification of clusters. The findings and recommendations for Facebook’s engagement were delivered as slides and infographics. The survey was then extended to further regions.

Tools: KoboToolbox.

Technologies & methods

  • KoboToolbox

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